These days, OTT services are receiving a lot of love from users.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT refers to services that deliver various types of content through the internet.
Netflix, Watcha, and TVING are well-known examples.
Unlike traditional cable TV, users can choose what they want to watch at any time.
OTT’s popularity comes from several factors.
It allows people to enjoy different Online content genres from a single service.
Users can pick movies, dramas, or shows according to their interests.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.
Recently, increasing subscription prices have caused 부담 for many users.
As a result, attention toward free services is increasing.
Free platforms supported by ads let people watch without cost.
It is appealing to people sensitive to expenses.
FAST platforms are emerging as a new type of free streaming model.
KT recently introduced “Gi Live,” a FAST service that gained attention.
FAST is expected to become a new revenue model while the paid TV market stagnates.
Free streaming’s strongest point is that users don’t need to pay.
Another plus is the wide range of available programs.
On the downside, ads interrupt viewing experiences.
Some free services may offer lower-quality content.
In the future, both OTT and free streaming services will continue to evolve.
Free models could gain stronger popularity.
Cost-free entertainment remains attractive to users.
I believe harmony between paid and free services is essential.
Using both strengths together gives consumers more satisfaction.
I look forward to seeing how the streaming industry develops in the future.